Featured Operator · professional services

Helen Vasquez

Managing Partner · Vasquez & Reid CPAs

Minneapolis, MN

Managing partner of a 45-person accounting firm known for one of the healthiest cultures in the profession.

Biography

Helen Vasquez has led Vasquez & Reid for 14 years. Under her leadership the firm eliminated tax season overtime for staff, moved to a project-based fee model, and grew from 12 to 45 employees. Her writing on partnership governance is read across the profession.

Operating Principles

01
"A busy season is a symptom, not a virtue."
02
"Fee is a conversation about scope, not a defense of hours."
03
"Partners must apologize first and loudest."