Reach an audience of operators. Support work that respects them.
Operating Class is read by founders, owners, executives, and managers looking for useful lessons from people with real operating experience. We work with a small number of partners each quarter, on terms that keep editorial independent and sponsorship clearly labeled.
Who reads Operating Class.
A serious readership of people responsible for making organizations work. We share current audience metrics privately, on request, and update them each quarter. If you're considering a partnership, ask for the latest snapshot and we'll send it directly.
Building companies from zero, past product-market fit, or into their second decade.
Second- and third-generation owners of established businesses across industries.
COOs, CFOs, and general managers running day-to-day operating decisions.
First-time managers, department leads, and operators inside larger organizations.
Specialists and advisors who want the operator's view of the business, not the pundit's.
Six ways to work with us.
Some formats are live today. Others open as new formats launch. We'll tell you plainly what's available now.
Clearly labeled sponsor slot inside The Operating Class Newsletter. One sponsor per issue. Copy reviewed by editorial for tone.
Multi-piece series on an operating theme (e.g. hiring, cash flow, systems). Sponsor is disclosed on every piece. Editorial retains angle and standards.
Available once the audio format launches. Pre-roll or single-sponsor episodes with an editorially-approved read.
Presenting-sponsor slots for individual video conversations or short-form operator lessons.
Presenting or supporting partner for future roundtables, dinners, and live conversations with operators.
Research reports, benchmark studies, or long-running series built with a partner where the fit is genuine.
Sponsorship supports the work. It doesn't bend it.
These lines protect readers, contributors, and partners equally. They're the reason serious operators trust the publication.
- 01Sponsored content is always clearly labeled on the site.
- 02Editorial angle, guest selection, and questions remain with Operating Class.
- 03We do not run unlabeled paid coverage, native advertising disguised as editorial, or gotcha placements.
- 04We decline partnerships that require compromising a guest, misleading readers, or bending the standard.
- 05Sponsor conversations are handled by a separate contact from editorial application review.
Tell us what you're thinking.
Share a little about your company and what you're hoping to achieve. We'll respond with a current audience snapshot and honest availability, usually within a few business days.
Send us a note anyway. Some of our best partnerships started as a five-line email.
General contact