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Interview · Healthcare · 15 min read

The Independent Doctor Who Turned Down Three Health Systems

Jonah Reyes has built a 22-provider primary care group in Colorado, and refused to sell it three times.

Dr. Jonah Reyes · Managing Partner, North Ridge Family Medicine
Denver, CO
October 22, 2025
The Independent Doctor Who Turned Down Three Health Systems
Executive Summary

Jonah Reyes leads one of the largest remaining independent primary care groups in Colorado. He has been approached by three health systems in eight years. He turned each of them down and structured his partnership model to make sure the next generation of clinicians could do the same.

Why this conversation matters

Physician independence is an operating problem, not a political one. Jonah has designed a compensation structure that keeps clinicians in ownership rather than employment.

Key Takeaways
  1. 01Independence is a daily choice, not a status.
  2. 02Compensation design is culture design.
  3. 03Partner tracks must be visible from the first year, not the fifth.
  4. 04The billing team is a clinical decision, not a back-office one.
  5. 05Ownership by many is the only ownership that lasts.

Why independence

The industry narrative is that independent practices cannot survive. That is not true. The industry narrative is that scale requires system ownership. That is also not true. What is true is that you have to design for independence deliberately, because everything about the reimbursement environment pulls you toward acquisition.

"If you pay per visit, you incentivize short visits. If you pay for panel margin, you incentivize keeping people healthy."

Compensation design

When I took over as managing partner, we redesigned the compensation model. We pay clinicians a base plus a share of the panel margin, not the visit volume. It sounds simple. It changes everything. If you pay per visit, you incentivize short visits. If you pay for panel margin, you incentivize keeping people healthy.

"No health system can promise clinical autonomy in year five. That is not how systems work."

Partner track

Our associates see the partner track in year one. Not in year five. They know exactly what the buy-in looks like, what the earnings look like, and what the vote structure looks like. When the health systems come calling, our associates already have a stake.

What we said no to

The first offer was a lot of money. The second offer was more. The third offer came with a promise that clinical decisions would remain with clinicians. We said no because no offer can promise that in year five.

The Operating System

Dr. Jonah Reyes's operating principles, distilled.

hiring philosophy

Hire on values first, on training second. Show the partner track in year one.

decision framework

If this decision moves us closer to being a health system, we should not make it.

non negotiables

Clinical autonomy. Partner-vote governance. Panel-margin compensation.

metrics watched

Panel size, patient continuity rate, partner-track progression.

biggest mistake

Waiting too long to add behavioral health. Should have done it three years earlier.

principle to pass on

Design the exit you want people to reject.

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