All Operators
Featured Operator · automotive
Miguel Serrano
Owner · Serrano Family Automotive
San Antonio, TX
Third-generation independent auto shop owner who's tripled revenue while cutting hours.
Biography
Miguel Serrano took over his family's independent repair shop from his father in 2015. He has since tripled revenue while shortening the workweek, moved technicians to flat-rate-plus-team-bonus compensation, and turned the front-of-house into a customer-first operation that runs on transparency.
Operating Principles
- 01
"The customer is buying certainty. Sell certainty."
- 02
"The technician's tools are the company's balance sheet."
- 03
"You cannot fix a shop without fixing the schedule."
