All Operators
Featured Operator · technology
Rae Chen
Co-Founder & CEO · Cadence Software
Portland, OR
Bootstrapped a vertical SaaS company to $28M ARR without outside capital.
Biography
Rae Chen and her co-founder started Cadence in 2016 to serve independent physical therapy clinics. They have grown to $28M ARR with 62 employees, never raised outside capital, and are known for a hiring model that leans heavily on internal apprenticeships rather than senior lateral hires.
Operating Principles
- 01
"Price for the value you deliver, not the price your competitor lists."
- 02
"Every hire is a bet on the next two years, not the next quarter."
- 03
"Boring software wins boring markets, and boring markets are enormous."
